Founders

Adam & Kassia Howell

Husband and wife. Co-founders. Custodians of a small but growing family of natural health companies.

AH

Adam Howell

Co-founder · Product & formulation

Adam leads product and formulation across the portfolio, with a particular focus on Adam's Nutrition. His work is grounded in years spent inside natural retail — the shelves, the buyers, and the customers who actually take these products home.

KH

Kassia Howell

Co-founder · Brand & operations

Kassia leads brand and operations. From Horn of Plenty Health to the consulting practice, she's the one making sure every touchpoint carries the family standard — considered, honest, and made to last.