Est. 2020 · Adam & Kassia Howell
A&K Howell
Enterprises
A family-owned holding company stewarding a portfolio of natural health brands and a consulting practice devoted to the industry we love.
Virtus in Arduo
Strength in the difficult.
Our Companies
Three houses under one crest
Horn of Plenty Health
Abundance in wellness.
Our natural health brand — a modern take on abundance, vitality, and time-tested wellness.
Visit Horn of Plenty HealthAdam's Nutrition
Supplements without compromise.
A supplement line built on clean formulations, rigorous sourcing, and real-world results.
Visit Adam's NutritionRetail & Consulting
Guidance for the natural products industry.
Retail and natural-products consulting drawing on decades of category and operator experience.
Visit Retail & ConsultingLooking Ahead
Excited for the future of the natural industry
Since 2020, we've built A&K Howell Enterprises around a simple conviction: that a new generation of natural health companies can be honest, uncompromising, and deeply useful to the people they serve. Our brands and our consulting practice exist to prove it.