Our Story
A family enterprise in the natural products industry
Founded in 2020 by Adam and Kassia Howell to hold the businesses we've built — and to build the ones still ahead of us.
A&K Howell Enterprises is a family-owned holding company. Under one crest sit three distinct operations: Horn of Plenty Health, our natural health brand; Adam's Nutrition, our supplement line; and a retail and natural products consulting practice serving operators across the industry.
We started in 2020, in a moment when the natural products world was being asked to grow up quickly. We wanted to build something that could hold its own — companies with real formulations, real merchandising discipline, and a real point of view on what wellness should feel like for the people who trust us with it.
The family crest above our name carries the motto VIRTUS IN ARDUO — strength in the difficult. It's the standard we hold ourselves to, and the promise we make to the partners, retailers, and customers we work alongside.
"The best chapter of the natural industry is the one we're writing next."
— Adam & Kassia Howell